Social Media Marketing: How to do it, Types, Tools & Tips

Great social media doesn’t just happen overnight. It’s not just a sprinkle of mentions and a pinch of evergreen content. There’s no magical social media recipe, sadly. Great social media is like any other marketing strategy – carefully crafted, measured, managed, and founded on a strong and clear strategy. To deliver on your strategic vision you need to be up-to-date with the latest trends, practices, and tools.

Social media schedulers make staying active and engaging on social media easier for us mortals, making our load easier and paving the way for greater impact.

Who we are?

OtherVision is a digital marketing agency with expertise in social media marketing, content marketing, and SEO. We help you share your brand story, create brand awareness, and build your brand from scratch.

What can we do for you?
We can handle all aspects of your social media marketing from influencer campaigns to advertising. We start by making a strategy for your brand, keeping in mind your objectives and brand values.

Our team also takes care of content creation, distribution, and promotion across different social media channels.

We focus on providing measurable results through customized social media marketing solutions. They take great pride in creating and offering tailored programs for each of their clients.

If you really want to get your social channels in shape in 2022, you should seriously consider adding the following tools to your marketing toolkit.

Services we provide: 

  • Channel-specific social media services.

  • Strategy planning.

  • Account/profile creation and branding.

  • Content creation.

  • Content publishing.

  • Research and analysis.

  • Education and consulting.

  • Campaign and community management.


OtherVision helps brands with different aspects of their social media marketing strategy by deploying result-driven services around social strategy, content production, community management, paid social advertising, influencer marketing, and more. They split their services into creative and production, community management, social media strategy, and social paid advertising.

If you opt for community management, SociallyIn uses community managers to represent your brand, keeping the page filled with fresh content, and actively participating in conversations with your followers. At the end of each month, they review their efforts, including engagement and follower growth.

We follow a five-step social media marketing process:

  • Assign a dedicated social media manager to your account

  • Develop a social media strategy that is specific to your business

  • Develop content calendars and advertisements

  • Growth optimization and daily maintenance

  • Reporting and communication

We do it by assessing a client’s social media marketing maturity, modernizing their social media strategy, and then executing it. They also focus on running demand-generating paid social media campaigns with a concentration on LinkedIn. The best part about this agency is that it also provides training and guidance for your in-house staff, including executives. So, when you hire them, it’s not just for a campaign, but also to build a skilled in-house team that will be beneficial in the long run.


Is this agency right for you?

If you are looking for an agency that does not just work for you but with you, then this is definitely a great option.



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